Progressive Web Apps (PWAs) are a new type of web application that combines the best features of websites and native mobile apps. They are fast, reliable, and engaging, and they can be used offline. PWAs are also easy to install and distribute, and they don’t require a user to download an app from an app store.
In this blog post, we will discuss what PWAs are, how they work, and why you should consider building one for your business.
What are PWAs?
PWAs are web applications that are designed to be fast, reliable, and engaging. They use modern web technologies, such as service workers and app manifests, to provide a native app-like experience to users.
PWAs are progressive, which means that they work on all devices and browsers, even those that don’t support all of the latest web features. They are also designed to improve the user experience with each new update.
How do PWAs work?
PWAs use a variety of techniques to provide a native app-like experience. For example, they use service workers to cache resources and provide offline support. They also use app manifests to control how the app is installed and launched.
To install a PWA, users simply need to visit the website in their browser. The browser will then prompt the user to install the app. Once the app is installed, it will be available in the user’s app launcher and will work just like any other native app.
Why should you build a PWA?
There are many reasons to consider building a PWA for your business. Here are just a few:
- Improved user experience: PWAs are faster, more reliable, and more engaging than traditional websites. This is because they use modern web technologies to provide a native app-like experience.
- Increased engagement: PWAs can send push notifications to users, even when the app is not in use. This can help to increase engagement and keep users coming back.
- Reduced development costs: PWAs are easier and less expensive to develop than native mobile apps. This is because they use the same codebase for all devices and browsers.
- Improved SEO: PWAs are indexed by search engines, which can help to improve your website’s SEO ranking.
- Increased conversions: PWAs have been shown to increase conversions by up to 50%. This is because they provide a more seamless and engaging user experience.
Examples of PWAs
Some well-known companies that have built PWAs include:
- Starbucks
- Uber
- Washington Post
- Forbes
- Spotify
These companies have seen significant improvements in user engagement and conversions since launching their PWAs.
How to build a PWA
If you are interested in building a PWA for your business, there are a few things you need to do:
- Choose a web development framework: There are a number of web development frameworks that can be used to build PWAs, such as React, Angular, and Vue.js.
- Use a service worker: A service worker is a script that runs in the background and handles requests for resources. It can be used to cache resources and provide offline support.
- Create an app manifest: An app manifest is a file that provides information about the PWA, such as its name, description, and icons.
- Test and deploy the PWA: Once you have built your PWA, you need to test it on a variety of devices and browsers. Once you are satisfied with the results, you can deploy it to production.
There are a number of resources available to help you build a PWA. For example, the Google web.dev site has a dedicated section on PWAs.
Additional benefits of PWAs
In addition to the benefits listed above, PWAs offer a number of other advantages, including:
- Security: PWAs are more secure than traditional websites because they use HTTPS by default.
- Accessibility: PWAs are more accessible to users with disabilities because they follow web accessibility standards.
- Sustainability: PWAs are more sustainable than native mobile apps because they require less data and energy to use.